Do advertising agencies or networks need to advertise? Absolutely. And many large advertising networks are turning to animated explainer videos to spread the word about their services.
BrideClick is a huge bridal vertical digital ad network that represents more than 300 individual wedding and honeymoon communities online. It delivers more than 80 million monthly impressions nationally – its claim to fame being that it is the first stop for marketers targeting brides-to-be, grooms, newlyweds and bridal enthusiasts online.
If it is the host of such a huge digital network, why would it need purchase ads on partner sites? Simply put, the audience you target when selling your product isn’t necessarily the audience your product is targeting.
BrickClick.net targets high-quality wedding websites, but its advertising network targets brides-to-be, newlyweds and bridal enthusiasts.
Many startups forget that their target audience isn’t necessarily the people that their product targets, which can lead to costly errors in advertising.
BrideClick got it right when they made this explainer video; check it out here.
Advertising Product Demo Video | BrideClick from demoflick on Vimeo.
