Do you have a product that at first glance looks like everything else on the market? An animated demo video can help explain to users and potential customers how your product is better than the rest.
For example, take Harmonyx.
They look like regular trash bags, but they are earth-friendly, bacteria resistant and with three layers of plastic, it is much more tear-resistant than the traditional trash bag.
Harmonyx placed this demo video on the home page of their website to give users the option of viewing all of its points of differentiation in a video instead of having to pan across the whole site to understand how this trash bag is different than the rest.
In just 1 minute, 18 seconds, Harmonyx tells the world how their product is better for your family and the environment.