Writing articles and posting them to blogs, websites and press release newswires are one of the most powerful ways you can market your app online. But even if you get eyes on your article, how do you get people to actually read it?
You heard it dozens of times in grade school. When telling a story, “Show, don’t tell.” So how does this grade-school adage apply to marketing your web or mobile app? Simply put, you can’t list out a bunch of very dry steps or metrics about how your app will drive X amount of traffic or organize X type of data and blah, blah, blah and expect people to take the time to read it and absorb.
You have make things visual and entertaining for your audience.
Easier said than done, right? Well here are a few tricks of the trade that might help you.
1. Try using infographics. Find out what infographics are here.
2. Instead of being abstract or passive, be concrete and interactive. Use descriptive action verbs instead of modifying your verbs with adverbs. For example, instead of “She drove hastily past the house,” try “She sped past the house.”
3. Integrate sensory images into your descriptions. Think of all five of your senses and use them to describe your app or product. A great example of this is Apple’s ad copy for the new iPad (see image above); it was set to launch in global markets on March 16, 2012, and in typical Apple fashion the ad copy is impeccable.
If you’re interesting in marketing your app with an animated demo video, we’d love to hear from you. Leave us a comment, contact us here, at Facebook.com/demoflick or on Twitter@DemoFlick.
Credit: Image taken from www.apple.com/ipad/features/ on March 9, 2012.
