In Cart.com's B2B social media ad, we illustrate the crucial role online marketplaces play in modern commerce, with 35% of shoppers making purchases on platforms like Amazon, Walmart, and Etsy. The video opens with vibrant logos encircling this key statistic, setting the stage for the narrative. We then introduce Bob, a business leader overwhelmed by the challenges of managing product catalogs across multiple platforms. As marketplace logos revolve around him and a clock speeds up, the demanding nature of ecommerce optimization becomes vividly clear. This 25-second animated explainer effectively showcases the complexity of managing an online business and highlights Cart.com's MCM strategy as the solution.

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