We often get asked about length of video for explainer videos and animated demo videos. Our typical answer is usually 60 seconds for a home page video or landing par video. But, in some cases (for example when using a video for a sales presentation)it’s ok to a little longer. A common mistake that have seen from clients is to try to pack as much information into one home page video. We tell our clients that the less is more approach tends to work well with demo videos.
Rather than pack a explainer video with every single feature. Maybe it’s better to pick a few of the most important features and explain them so the visitor understands them and how they relate. The key is to keep the visitor engaged, interested, and ready to take action. We feel an approach that focuses on one part copywriting and one part interesting design really marries well together.
A boring script with a million reasons why u rule isn’t fooling anyone. Boring still images aren’t fooling anyone. If u really want to increase call to actions then a thought out cohesive approach with simple storytelling and interesting movements is the way to go. Your visitors will stay engaged and take action at a much higher rate.