Mobile App Demo Videos – Launching an app is a big undertaking. How do you build up enthusiasm and excitement when launching a mobile app – while simultaneously educating users on its features? Mobile app demo videos might just be what your app needs.
What are Mobile App Demo Videos?Mobile app demo videos outline how a mobile app works using animation and motion graphics. These videos can be quite granular and walk users through how to use the app step by step, or simply provide a broad ‘features and benefits’ demo.
Benefits of Using Mobile App Demo VideosMobile app demo videos are a valuable lead generation asset for app developers. With compelling and visually pleasing animation and graphics, you’ll have an effective marketing tool that can be used on your website, on social media, and in paid promotions to drive your leads to action. By providing a demo video to your leads, not only do you increase engagement and showcase a solid argument in favor of your app, but you increase the chance that they’ll actually use the app. That’s because they’ll know their way around your app and become less frustrated by the learning curve. Plus, you can embed these videos in the app store! A detailed demo video will be much more effective at showcasing your app than some screenshots.
Some Examples of Mobile App Demo VideosLet’s break down what these videos consist of using two examples we’ve produced at Demoflick.
John Hancock – TwineAfter showcasing the app’s logo, notice that the video gets straight to the point by outlining:
- What the app can do (link your bank account)
- What outcome the user can expect from using the app (savings on autopilot)
- Benefits of using the app (simple, secure, and fast)