Niche websites are one way that businesses and individuals make money online. While they lost some popularity in recent years, niche sites are again gaining popularity because high-quality content is becoming increasingly valuable.
Niche sites initially gained popularity because they are easy to make and easy to support. In the days when a website with small amounts of moderate-quality content could rank in search engines, niche sites were popular methods for businesses to earn incremental monies through PPC ad placements on the site. The selling of information products is another way that niche sites earned income for business owners.
However, since the days of Google’s Panda and Penguin updates, small amounts of moderate-quality content is no longer a viable method for ranking in search engines.
One solution that website owners turn to is social media; another solution is advertising. To become popular in social media, a website must have likable, interesting, share-worthy content. To do well using advertising, a website must have landing pages on it that quickly explain the site’s offerings in an engaging, straightforward, concise manner. Now that niche site owners are getting the hang of creating rich, engaging, high-quality content, niche websites are again gaining popularity.
Explainer videos have all of the qualities necessary to be successful in both the social and advertising atmospheres. Coupled with high-quality content, they can help skyrocket a website into popularity with an engaged target audience who is ready to buy.
Check out this explainer video we created for Boot Camp Hub to see what I mean.