You’ve finally made the step and you have produced the perfect explainer video for your website! You hired a professional and it is just the way you imagined it would be: Awesome. Now it’s time to get views. Surprisingly, for many brands, marketing their video can be one of the more difficult parts of the process. Below is some of our best advice to help you get started with your video marketing strategy so you can get more views for your explainer video.
Secret No. 1: Publish Your Video Strategically on Your WebsiteConsider these factors when deciding on which page you will place your explainer video: • Will the video add value for the person visiting this web page? • If I put the video on this page, will it help retain the visitor? • What purpose does this web page have? Does the video help facilitate that purpose? Look at this video from the Lasik Video Institute. Where do you think it should be published? On a sales page? Informational page? Home page? As a rule of thumb, test what works for your website, and track metrics, views and drop-off rates. Here are a couple of tools you can use to do A/B tests to help you figure out where on your website is the best spot for your video.
Secret No. 2: Make Sure Your Video Is Mobile OptimizedDid you know over 6 billion hours of video are watched each month on YouTube, and mobile views make up almost 40% of that? If your video isn’t mobile optimized, you are missing out on a huge piece of viewership pie. Here are a few starters to help you make sure your video can be easily viewed on mobile devices.
- Make sure your file is mobile-friendly: MP4 H.264
- If you are publishing your video on Vimeo or YouTube and then embedding it on your website, you don’t have to worry about making it mobile-friendly; it is by default. But, if you are using your own video player, using an HTML 5 video player is a must.
Secret No. 3: Distribute Your VideoMany businesses think that distributing their video means simply blasting it across every social and video platform available, but to be able to achieve specific goals, you have to first identify what they are and then create a plan that aligns with them.
- Drive traffic and increase conversions
- Raise brand awareness
- Build links to your website