Using explainer videos to show how your service or SaaS works is a growing trend. When looking at how Internet surfers use the web, metrics make it clear: video is one of the most effective ways to communicate online.
When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. – Forrester
Repurposing Your Explainer Video Increases ROIJust because you created your explainer video for a landing page on your website doesn’t mean you can’t use it for other marketing initiatives. In fact, the benefits of repurposing your content are vast.
- Reach new customers via different mediums
- Good for SEO
- Increase perspective and retention
- Expand ideas
- Minimize content creation time
- Serve multiple audiences
- Extend your video’s longevity