You’d be surprised at how many people neglect these commonsense software marketing techniques and miss out on a ton of sales and leads.
How many techniques of these techniques have you employed?
1. Make sure you test your program before you release it for sale.
2. Make sure your sales copy gives an accurate description of what your software does, explains any hardware and software requirements for users and any other features necessary for installation.
3. Make your product available for purchase directly off of your website.
4. Offer a free trial of your software or app. Make sure the trial is available for download directly off of your website as well.
5. Consider distributing hard-copy trial versions of your software by snail-mail.
6. Consider promoting and/or sell your software in brick-and-mortar retailers.
7. Create a high-impact, entertaining product demo video and use it to get eyes on your product via YouTube, Vimeo, Facebook, Pinterest and other social sharing platforms.
8. Figure out where your target audience hangs out online. If your audience loves Pinterest, make sure you have a presence there. And don’t forget forums. Becoming an active member of a forum puts you and your software in the spotlight, and also sets you up as an authority in your industry.
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