Explainer Video Highlight: Demo Videos for Real Products

Have you ever watched a product review on YouTube and wished that you could see the product better? Especially when it comes to electronic products and being able to see the user interface, screen, keyboard and other special features is crucial to making a purchase decision. Furthermore, if you are a brand like Brother Mobile Solutions who is trying to sell an industry tool such as the P-touch Edge to industry professionals, you have to take into consideration specific features and benefits that you would like to highlight in a very short period of time. Viewers don’t want to strain to see where the buttons are on a device or take the time to figure out exactly how the device will benefit their employees. They want the low-down and dirty as quickly and simply-put as possible. Here’s a good example of how an explainer video can help customers understand the special features and benefits of your product better.   Product Animation Video | Brother Mobile Solutions from demoflick on Vimeo.