Manufacturing Explainer Videos. What are they? Let’s face it selling manufacturing products requires a way to stand out from other manufacturing companies and ensure your brand gets remembered. Manufacturing explainer videos showcasing your manufacturing company are a compelling method to achieve this. Manufacturing explainer videos are the answer. But how do you make a lasting impact amongst a sea of manufacturing explainer videos?
What Makes a Great Manufacturing Explainer Video?
A Solid Understanding of Manufacturing and LogisticsBecause manufacturing and logistics tend to be complex subject matters, explainer videos are one of the best ways to illustrate value propositions for manufacturing companies. But in order to pull this off, you need to ensure your animation team has in-depth understanding of the manufacturing world. It’s nearly impossible to accurately animate manufacturing concepts without a clear understanding of this industry!
Custom-Made IllustrationsMany lower-priced explainer video freelancers and companies use generic animation software instead of crafting custom-made illustrations. On top of the fact that this style of explainer video is overdone and boring, they cannot accurately represent manufacturing processes. Because every company is different, it’s essential to use custom-made animation to efficiently explain what your company does.
What Are Some Examples of Quality Manufacturing Explainer Videos?Here are some custom-made manufacturing explainer videos created by Demoflick:
COE Press EquipmentThe video starts off by clearly illustrating the value proposition COE has to offer to their clients – innovative products that make your job easier. To better illustrate this point, dynamic motion graphics are used to showcase specific technology and highlight key benefit words like ‘faster’, ‘precise’, and ‘versatile’. Every frame is custom-drawn to illustrate the specific solutions COE creates for their clients. This is important to showcase specific mockups, like the dampening cylinder and servo pilot. That’s something pre-made animation tools can’t create!
Industrial Innovations Spra-RiteCheck out our Manufacturing Explainer Video Showcase. Notice how detailed the very first frames of this video have been animated! To explain the differentiation Sra-Rite brings to the table, it was essential to show the nitty-gritty of the manufacturing process, starting with potential issues their clients may deal with when forming metal. By visually showing specific pain points, prospects are more likely to connect with Spra-Rite’s explainer video. Because it is custom-made for their target audience, it’s effective for evoking curiosity about their product line. The rest of the video focuses on explaining their product line using a blend of smooth animation and key words on the screen. Viewers are getting the message in three ways:
- Through audio communication via the narrator
- By reading the text
- By following the animations
Creating Compelling Manufacturing Explainer VideosManufacturing explainer videos, when done right, can:
- Draw in prospects by agitating their specific pain points in a visually compelling way
- Explain your specific solutions and how they can be implemented for your clients
- Increase brand visibility with social shares