Although startup explainer videos are commonly discussed in the video creation sphere, one type of video people often fail to discuss is the investor pitch deck video. Startups often prepare a pitch deck consisting of a few slides to showcase their concept and team to potential investors. But raising capital is grueling and time-consuming – investors see tons of pitches day in and day out. How do you stand out from the rest to finally fund your startup? That’s where the investor pitch deck video comes in. Not only do pitch videos allow you to present an idea remotely, but it adds a dynamic element that investors don’t see every day. However, just like pitch decks, there’s a right and wrong way to go about it to nail that video.
Don’t Go the Generic Investor Pitch Deck RouteA generic investor pitch deck is a one-way ticket to getting your idea shut down. This means avoiding generic video creation software that investors have probably seen before. If the point of a video pitch deck is to wow investors, generic just won’t cut it. Instead, focus on finding what is unique about your startup:
- Tell YOUR unique story.
- What are the key differentiators? What’s the Opportunity?
- High-quality graphics and animations that represent your team
- Interesting movement and animations that clearly showcase what problems your startup will solve
- An animated demo of your product, if applicable
Stay Brief, But ClearLike a regular pitch deck, your video should be concise and get straight to the point. This means no industry jargon or going off on a tangent about details the investor doesn’t need to know. But keep in mind that your potential investor isn’t necessarily part of your industry. You need to step outside of your bubble and assume they know nothing about your world. You need to explain the opportunity. Tell them what makes your idea different then the rest. The good news is that animated video can easily showcase complex ideas in a short amount of time, without overwhelming investors with bloated explanations. Whenever possible, use visuals instead of words to communicate these ideas. Here is an overview of what your investor pitch deck video should cover:
- A short company overview
- The problem you are solving
- The solution your startup is offering
- The market opportunity within your industry
- Your marketing plan and business model
- How much money you are asking for