More and more, brands are using video to reach customers. Even the traditional photo-only social sharing Instagram introduced the option to upload videos (rather than forcing users to create them from scratch) in early August — a testament to the company’s recognition that users connect with video in a way that is distinctly different than photographs.
Going further, animated demo videos serve a different purpose than traditional video or commercials.
The reason is that an animated video creates a new experience for viewers. It’s more than just sharing your commercials or recycling something that aired on television.
Animated videos allow brands to be transparent while communicating a clear message in a fun, entertaining way. A well-created animated demo video is a compelling piece of communication that is created skillfully, requiring editing, sound-mixing and voice-overs. It allows brands to very meticulously create video content that is designed for their specific audience while also servicing their business’ needs.
Check out this video for Office Depot to see what I mean.