You’ve created an amazing piece of software or application but no one knows about it… yet. No problem. We’ve compiled a list of five simple software marketing techniques that will help people find out about your software.
1. Continually optimize your website for search.
Yes, we said continually. Search engine optimization (SEO) is not a one-time deal. You need to follow SEO best practices and continually update your website for SEO. First and foremost, concentrate on creating solid, fresh content whether it is articles, audio clips or demo videos. Monitor your results, test various keywords and spend time optimizing your site usability and design.
2. Consider affiliates.
Affiliates are people who promote and sell your product from their own website in return for a small commission. Think of it this way: would you rather have all of the profits from one McDonald’s, or a nickel from every hamburger sold in every McDonald’s in the world? It’s a no-brainer. Focus on choosing affiliates who have websites that are already set up to sell your software online.
3. Run a pay-per-click (PPC) campaign.
The most important thing to keep in mind when running a PPC campaign is to test, retest and re-configure your campaigns to optimize for your goals. Track which pages you are pushing to and whether or not people are buying and/or opting in (whatever your goal is).
4. Don’t forget about press releases.
Submitting a press release can be an effective way to get short-term traffic to your site. Just remember to optimize your press releases with relevant keywords. Use them in the heading and integrate them naturally throughout the copy. Without relevant keywords, it will be difficult for leads to find you.
5. Submit your software to directories and download sites.
This is an absolute must. Publishing your product on download sites and other online resources can help you get more people to use your software. But the most important benefit you will get is an increase in the number of publications related to your software. That means more link-love and higher rankings in the search engines such as Google for phrases related to your software.
If you’re interested in creating a software marketing or product demo video, contact us today. We create informative, engaging videos that convert your site’s visitors into loyal fans and buyers.
